July 29, 2010

Can Purchasing Competitor's Keywords Constitute Trademark Infringement?

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Many companies reach customers by paying for placement of selected words or phrases (key words) at the top of Internet search engine results. Companies generally bid on the selected search terms, agreeing to pay a certain amount to the search engine each time someone clicks on their ad. This is known as "pay per click."

Currently, there are no restrictions on which keywords can be used. For example, any software company can bid to have their ads appear anytime someone searches for Microsoft, by bidding on the term "Microsoft" – even though they clearly do not have the trademark for that name. This may be changing, however, as one search engine giant has already lost a related trademark infringement case tried under European law. The European decision is under appeal, so the decision is not yet finalized. Even when that decision against the search engine company is finally resolved, the issue of a business' claim against the competitor who secured the "pay per click" remains open in the U.S.

If you believe your trade or product name has been infringed, please contact Jacksonville, Florida trademark attorneys Wood, Atter & Wolf, P.A. for legal counsel.

Find out more about this story at Are Competitors Hijacking Your Trademarks in AdWords?

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July 28, 2010

Trend Setter Realty / RE/MAX Trademark Infringement Case

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A Federal Judge in the US District Court in Houston, Texas has ruled that the signage used by Trend Setter Realty infringes on a RE/MAX trademark design under both Texas and federal law. The court reaffirmed RE/MAX's red-over-white-over-blue sign design as a protected trademark.

According to RE/MAX Senior Vice President and Chief Legal Officer, Geoff Lewis, RE/MAX attempted to convince Trend Setter to change its signs several times before taking the matter to trial. An important aspect of the RE/MAX argument were the results of a consumer study they conducted with the two signs. Over 25% of those surveyed believed that Trend Setter Realty was affiliated with RE/MAX because of the similarity of the design.

Trademark infringement claims, especially those dealing with something as subjective as design, can be difficult to prove. If you have any questions about trademark issues, please contact a trademark attorney - contact Wood, Atter & Wolf, P.A. for legal counsel.

Find out more about this story at RE/MAX Wins Major Trademark Victory.

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July 27, 2010

Former Executive (Francine Katz) Sues Anheuser-Busch InBev for Sexual Discrimination

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Francine Katz was the vice president of communications and consumer affairs at Anheuser-Busch when InBev took over the company. Katz was promoted to the position in 2002, and was the first woman to join the company's Strategy Committee. Other women at the company saw her as a role model, and admired her approachable demeanor.

The reportedly well-respected and outspoken executive left the company shortly after the InBev purchase, and filed a lawsuit for gender discrimination, alleging that she was paid less than male colleagues, specifically her predecessor, John Jacob. She claimed the company had a "frat party" atmosphere and routinely paid women less then men for the same work. This claim was disputed by the company.

According to company insiders, Jacob was a close advisor of August Busch III and earned the higher salary by being a valuable resource to the man over a period of many years. They said it would be hard to argue that a successor with different qualifications should earn the same salary right off the bat.

This scenario is, unfortunately, played out in companies (both big and small) throughout the United States. Companies must take steps to prevent such practices for a number of reasons: to protect the company from the risk of lawsuit; to prevent the negative impact on reputation and staff morale which occurs in the face of such a lawsuit and to prevent the loss of valuable employees (that the company has spent time and money training) as a result of poor employment / compensation practices.

If you have a question about this issue, contact an employment law attorney - contact Wood, Atter & Wolf, P.A. for legal counsel.

If the case makes it to trial, it will be worth watching. Find out more about this gender discrimination lawsuit at More on Francine Katz's gender discrimination lawsuit against Anheuser-Busch.

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July 26, 2010

Florida Governor Charlie Crist Reminds Business Owners That Price Gouging is Illegal in the Aftermath of a Hurricane

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June to November is hurricane season in Florida and as most Floridians can attest, a hurricane can cause hardships that last long after the winds have died down. These can include difficulty finding essential items like gasoline or other fuel, food, water, and shelter for purchase. Under Florida Law, it is illegal for businesses to charge excessive prices for these items in the wake of an emergency; any price increases must be justified by an actual rise in the cost to procure or sell the item.

Once the Governor declares and emergency for an approaching storm, the price gouging law goes into effect. Under Florida law (Fla. Statutes 501.60) price gouging is prohibited during a State of Emergency. In most hurricane landfalls or near misses, a State of Emergency will be declared. The statute protects residents from gouging on "essential commodities." Florida residents are actively encouraged to report price gouging to the Florida Department of Agriculture and Consumer Services hotline at 1-800-HelpFLA.

When a hurricane or other disaster strikes, Floridians need to stick together to help each other out, not take advantage of people when they are the most vulnerable. This law serves as a powerful deterrent for greedy business owners who might be tempted to make a quick buck off of someone else's misery. Read more about hurricane emergency statutes available to Governor Crist at Tropical Storm Ida brings warnings about price-gouging.

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July 25, 2010

Experts Agree That Registering Patents and Trademarks Leads to Higher Profits

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Most business owners already know that protecting their trade names, products and ideas with patents and trademarks provides protection from unfair competition. A recent study shows that they can also lead to higher profits for the trademark and patent holders.

Patents and trademarks allow companies to confidently outsource production for cost savings, without fear of losing their intellectual property to an unscrupulous production partner. They also allow businesses to sell their products in wider domestic or international markets for a higher price, compared to other products without the same distinction. Having a trademark or patent can also help differentiate a product from others on the market to attract more buyers.

Licensing allows business owners to expand their operations by selling permission to use the company's trademarked or patented property to other companies; patents and trademarks provide the foundation for successful licensing agreements. Trademark and patent registration is a complex process that requires the assistance of an experienced attorney. If you have a trademark or patent idea you would like to register, please contact Wood, Atter & Wolf, P.A. for legal counsel.

Find out more about how patents and trademarks can help you earn more money at Better profits tied to getting patents and trademarks.

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July 24, 2010

New York, NY - Questions about who owns the $19 million name "Tavern on the Green"

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New York City announced in October 2009 that it would be taking steps to assert its legal right to the name "Tavern on the Green." The name belongs to a world-famous restaurant, situated in New York City's Central Park and was reportedly appraised at $19 million. The license to run the restaurant is granted by the City of New York.

After the restaurant's concessionaire, the LeRoy family, declared bankruptcy earlier this year, the city went about looking for a new restaurateur to take over the license. At the time, the request for proposal stated there was no authority to pass along the name Tavern on the Green" along with the license. The city then decided to challenge the LeRoy family's claim to the trademark in bankruptcy court.

The restaurant was originally named by Robert Moses, the parks commissioner, in 1934. Warner LeRoy trademarked the name in 1973, without challenge by the city. The LeRoys claim that they have proof of the legality of the original trademark, as well as proof that they have spent money to defend the trademark against other restaurants.

In response, the city decided to register the name "Tavern in the Park" as a backup name for the famous restaurant. However, in December, an examining attorney for the Patent and Trademark office issued an opinion that the name was essentially too generic to be considered a trademark. Owners of the "Tavern on the Green" trademark also charged that the proposed name was confusingly similar to their mark. This dispute highlights the value of a good trademark, as a business asset in selling a business and the need to register and maintain that trademark by defending it from use by other businesses.

Find out more about this story at A $19 Million Question.

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July 23, 2010

Employers Advised to Put Plans in Place for Possible H1N1 (Swine Flu) Breakouts

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In the case of an H1N1, or swine flu, breakout, employers have been urged for many months to become prepared for wide-spread impact on both their own staff and their customers. While we have dodged the bullet for now, this has been a good test case for businesses. Employers have several legal obligations regarding the privacy of employees, and may also be subject to federal laws that come into play if a pandemic hits the US. Employers need to be prepared with a plan in case the worst happens. Here are some tips for being prepared:

Consider the legal issues

Employers must provide employees and customers a safe working environment, and H1N1 (or some other massive breakout) could be considered a hazard. Employers should educate employees about virus, including information about how to control the spread of the disease. Employers may also have to consider how the Americans with Disabilities Act (ADA) and the Family Medical Leave Act (FMLA) will affect their policies in the event of a pandemic.

Be prepared for recommendations from the CDC that will affect attendance

The CDC may recommend that certain people with a greater risk of contracting the disease stay home from work. These people would then fall under the protection of the ADA; employers would have to make allowances for them to work from home or to take an extended leave of absence. Employers will still have the right to request proof that the employee falls under the CDC guidelines for persons at high risk.

Understand how the FMLA will affect your plan

If an employee has a child or family member who becomes ill with a case of Swine Flu or some other outbreak that is bad enough to be considered a serious medical condition (requiring three or more trips to the doctor or hospital), an employer is under a legal obligation to allow the employee to stay home and care for the ill person under the FMLA. The FMLA does not require employers to allow employees to stay home to care for healthy children whose school has been closed due to an outbreak.

How do employee privacy laws come into play?

Employers are required to maintain employee privacy, but they also have a duty to protect the other employees from a potential hazard. In the current instance, a business may decide to notify employees that there has been a diagnosed case of swine flu in one of their workers, without naming names.

You can read more about these issues at Outbreak could bring legal, personnel issues.

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July 22, 2010

New York, New York – Court Rules that Dispute with Casino Must be Handled by Tribal Court

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Joe Frazier, the former heavyweight boxing champion, tried unsuccessfully to sue the Oneida Indian tribe in Federal Court for using his picture without permission. The picture was used to promote a boxing match between Frazier's daughter and Muhammad Ali's daughter at the Oneida-owned Turning Stone Casino. The former heavyweight champion objected to the use of his picture in a way that promoted commercial gambling. The 2nd US Court of Appeals in Manhattan ruled that it had no jurisdiction in the case because of the tribe's sovereign status. To pursue the matter further, Frazier will have to sue the casino owners in an Oneida run court.

Tribal sovereignty is a complex legal issue. While congress recognizes that tribes have an inherent right to govern themselves, congress can limit that sovereignty. For example, tribal jurisdiction over their own residents had been well-established, but jurisdiction in matters between tribal and non-tribal persons is less clear cut. If your business is being affected by a legal matter, please contact Wood, Atter & Wolf, P.A. for legal counsel.

You can find out more information about this case at: Court in NY: Joe Frazier can't sue tribe here.

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July 21, 2010

Justice Department Investigates IBM on Allegations of Dominant Market Position Abuse

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IBM's mainframe computers were introduced in the 1960's and are now used to process sensitive financial, government and health care data. IBM's rivals – mostly smaller companies trying to run IBM software on cheaper hardware – have accused Big Blue of illegally freezing them out of the mainframe market by making their mainframe operating software inoperable with non-IBM mainframes. The rivals, represented by the The Computer and Communications Industry Association, allege that IBM is deliberately locking out competition in violation of US antitrust laws. IBM has stated that they believe they are "fully entitled to enforce our intellectual property rights and protect the investments that we have made in our technologies."

United States antitrust law prohibits unfair business practices, including anti-competitive behavior. Antitrust laws make certain practices illegal that are deemed to harm either other businesses and / or consumers. If you believe that your business has been a victim of a monopoly illegally protecting its dominant market position, contact Wood, Atter & Wolf, P.A. for legal counsel.

You can read more about the case by visiting Justice Dept probing IBM's computer market conduct.

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July 20, 2010

US Patent and Trademark Office Rescinds Controversial Biotech Intellectual Property Regulations

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A rule has been issued that rescinds regulations that limited the number of continuing patent applications and number of claims that could be included within a patent application.

Previously, USPTO rules had allowed applicants to file unlimited continuing applications, requests for continued examination, and claims. New regulations, enacted under the Bush administration in August of 2007 were considered by the biotech industry to unfairly limit their ability to protect their intellectual property. Biotech firms rely on continuing patent applications more than other industries.

The regulations in question never actually came into effect, as an inventor named Triantafyllos Tafas sued the USPTO for overstepping its authority almost immediately after the regulations were proposed. GlaxoSmithKline also filed a complaint against the USPTO. Many other organizations, including BIO, the Pharmaceutical and Research Manufacturers of America, and the American Intellectual Property Law Association filed amicus briefs in support of the complaint filed by GlaxoSmithKline. The case was still being litigated when the newly-appointed Director David Kappos decided to withdraw the regulations.

In deciding to rescind the rules, the USPTO has taken a step toward allowing biotech firms the patent protection they need to promote research and innovation.

Find out more about this story at USPTO Rescinds Controversial Patent Rule Changes Proposed by Prior Administration.

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July 19, 2010

Exposure Through Public Relations

Open%20for%20Biz.jpgAny business owner, including franchisees and franchisors, knows how important it is to make the business more visible in order to attract more customers. An effective way to do this is through the use public relations. There are different approaches when it comes to public relations. On one hand, there are a variety of firms that cater to small businesses and franchises.  On the other hand, a savvy owner may follow the advice below to enhance their organization through their own efforts.

Work with news reporters. Instead of simply issuing press releases to the media, take the time to contact a local reporter and find out what they are seeking. If they are interested in a particular subject matter, you might be able to tailor your information accordingly to be more appealing. Not only does this increase the likelihood your information will be published or broadcasted, it also establishes credibility with the reporter and may lead to future opportunities. Also, be sure to learn about the reporter's publication. Reading some articles that they have authored and finding out who their target audience is will enable you to pitch to them more effectively.

Give money. Another way to enhance your business' public image is through donations. Many charitable community events offer special recognition for financial sponsors. In addition to raising awareness for your business, philanthropy also shows you care.

Host events and giveaway prizes. Events such as grand openings or open houses attract great attention from the public. It garners even more attention to have drawings for prizes. This will draw potential customers to your location. If you are not in a position to host an event alone, it may be possible to co-host with another organization.  Split the costs and share the benefit.

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July 18, 2010

Server Outage Wipes Out Customers' Personal Call Phone Data, Triggering Class Action Lawsuits

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A class-action lawsuit has been filed against T-Mobile, Microsoft and its subsidiary, Danger, after a server glitch In October 2009 disrupted T-Mobile "Sidekick" cell phone users' data service.

The lawsuit alleges that the companies were negligent and that they did not follow through on advertised promises that customers' data would be secure. At first, Microsoft informed customers that their personal data may have been lost forever, but two days after the suit was filed Microsoft announced that most of the data had been recovered. The recovery of the data could negate most of the damages the plaintiffs in the class action suits would be able to claim. However, some Plaintiffs have stated that neither their data nor the data of other class members had yet been restored.

With more personal information being transferred digitally than ever, it is critical for companies to protect that data with advanced security measures.

Find out more about this story at Sidekick outage lawsuits now up in air.

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