Posted On: January 31, 2010 by Helen Atter

Celebrity Trademarks: Tiger Woods

Two years ago, the managing partner of my law firm bought me my first set of golf clubs, had them personalized for me, and hooked me up with private lessons. Little did he know: he created a monster.

It doesn't take a golf fanatic to appreciate that Tiger Woods could very well be the greatest golfer in history. But it's not just his game on the course that makes him a multi-millionaire--"Tiger Woods" as a brand name is worth millions in endorsing goods and services.

The name, "Tiger Woods," as a trademark, has been used since 1997 to identify golf gear and athletic apparel (Reg. #2306354). But that's just the beginning of the list of trademarks in Tiger's name; here's more:

- his autograph

- the "TW" logo on his website and clothing
- the names and logos for the Tiger Woods Foundation
- an image of his signature fist pump (Ser. #79055290)

Curious about another celebrity's trademarks, or want to know how to make your name a brand name? Let me know!

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