Business and Tax Lawyer Blog

Having a website for your business can be more important than you think. Not only will internet presence make it easier for customers to place orders, but you may be literally passed by without it. Today, most people say the first thing they do to learn about a new product or service is search the internet. With this in mind, having a website serves multiple purposes. Designating the domain name to include the company's name is an effective and inexpensive way to advertise - especially if the name is commonly searched by customers.

Additionally, a website is open 24 hours a day and 7 days a week.  An internet website is always on, always running, and always opening for business.  Unlike a brick and mortar storefront or office, a website is not constrained by hours of operation and the associated costs of utilities and employees' salaries.  Also, because a website is not anchored to a geographical location, it can be accessible to others in other countries and in other time zones.  This may effectively increase the number of customers learning about your product or service at any given time.

Finally, changes are easy with a website.  Unlike print ads or mailers, which must be reissued and updated at some cost (printing, design and postage) when company or product details change, a website updates almost instantly after changes are made.  This enables updated information to reach consumers quickly and inexpensively without having to issue a new edition or print new postcards.

If you are in the Jacksonville, Florida area and have any questions about what is and is not an acceptable domain name, please contact Wood, Atter & Wolf, P.A. to set up a consultation.