Home Depot Caters to Women
Home Depot has recognized that it needs to appeal more to women, who make up half of its customers. Due to the current situation of the housing market, big items and major renovation supplies are not selling like they once were. As a result, management has modified its store presentation and product line to entice their underperforming market segment - women purchases. Specifically, Home Depot is promoting small projects this spring, in an effort to get female customers excited about a home makeover. In addition, Home Depot is offering Martha Stewart Living products that bear a certain icon so a buyer can match pieces for different rooms, such as a living room or bathroom. This helps to create matching rooms without searching for coordinating pieces.
This is not the first time that Home Depot has tried to appeal to women. In 2003, Home Depot introduced Do-It-Herself workshops (still in effect).
This strategy can also be used by small and mid-sized businesses. Assess your potential customer.Assess changes to purchasing patterns that arise as a result of innovations or economic pressures. Be innovative and flexible in reaching potential customers in new market environments. Always be alert to changes in your market and move quickly to adapt to these changes.
To learn more about this article, visit Revamping, Home Depot Woos Women."
If you have any questions, please contact Wood, Atter & Wolf, P.A., a Jacksonville, Florida law firm.
