
Unfortunately, the U.S. Postal Service has taken a significant hit due to shrinking revenues and arcane rules. Many post offices have already been, or are expected to, shut down, as well as lay off thousands of employees. The consequence: shipping prices increase and services decrease. A possible "next" on the ole chopping block? Saturday deliveries. With the holiday season rapidly approaching, the USPS's downfall is not good news, especially for small businesses. So what exactly can small businesses do to prepare for increased shipping prices and decreased mailing services? Below are some helpful tips for small businesses during these tough times:
1. Plan, plan, plan!: Overnight deliveries are already expensive and with given the current predicament of the USPS it does not look like they are going to get any cheaper. Plan ahead, plan better. Push back mailing deadlines and try to send as many packages as possible by regular mail. As USPS services slow down this could become increasingly important.
2. Update your mailing list.: Just how current is your mailing list? Send out postcards inquiring interested customers to respond to remain on the mailing list. Doing so will cut out the "deadwood" and reduce mailing charges.
3. Compare Costs with Competitors.: As USPS prices increase other distributers (UPS, FedEx) may start to look more attractive. However, it may be beneficial to your business to go ahead and look at competitors' offerings before getting hit by the price increase.
4. Try Email. : As an alternative to mailing out letters try an email marketing program (common programs are AWeber or Mailchimp). These programs send out great looking fliers to customers' inboxes as opposed to their mailboxes. If you are unsure whether your customers would prefer this method mail them and ask for an email opt-in. An added bonus: if you didn't already have your clients' email addresses, now you do!
5. Consider Private Electronic Mail. : This method is already being used by some big companies and government agencies. Essentially, private electronic mail allows customers to receive full featured messages from any location, as well as keep the mail out of over clogged inboxes.
Small businesses have taken a hard hit during these tough economic times. It is wise for small business owners to develop strategies and plans that aid in maximizing their potential profits, especially during such difficult financial periods. For counsel and guidance and developing such plans contact a Business Attorney at Wood, Atter & Wolf, P.A.
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Mailing Strategies for Small Businesses
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